We're all sick of AI Sales Slop in our inbox, so why send it to others? In this article, I break down how founders can use AI without losing the human connection that wins B2B deals.
A sales presentation is not about being a world-class presenter. It’s not about impressing people with your slides. It’s about giving your potential customer what they need to make a decision.
Nimmity ZappertEver reused your investor pitch deck for a sales meeting, just swapped a few slides and called it done? You’re not alone, but it could be costing you the sale. Pitch decks and sales presentations are different beasts. Learn how to do both well.
Nimmity ZappertAs a founder, B2B sales can feel… heavy. Big opportunities. Long cycles. Multiple stakeholders. High stakes. It’s easy to look at the whole B2B sales process and think: “This is complicated. This is hard. This is going to take forever.” And when it feels hard, what happens? You avoid it. You overthink it. You stay “busy” — but don’t actually move things forward. Here’s a simple reframe that will change how you approach B2B sales: Make each step easy.