Authentic Selling B2B Sales Insights

Where Marketing and Sales Meet

Where Marketing and Sales Meet

Published on: 28/09/2026

Marketing brings in leads and sales closes them? It's not that tidy. Here's how marketing and sales pass the baton across the customer journey, and where AI helps versus where you need to lead.

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Nervous About Networking? 3 Tips to Build Your Confidence

Nervous About Networking? 3 Tips to Build Your Confidence

Published on: 14/08/2026

Do networking events make you nervous? You're not alone. And here's the good news: you're almost definitely overthinking it. Here are three shifts that will change how you show up.

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The Best Salespeople Aren't Talking. They're Listening.

The Best Salespeople Aren't Talking. They're Listening.

Published on: 03/08/2026

Anyone who knows my work will know how much I go on about the power of using questions when selling. So, you’ll understand why I loved this latest podcast from Simon Sinek.

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Knowing your Numbers: B2B Sales Clarity for Founders

Knowing your Numbers: B2B Sales Clarity for Founders

Published on: 24/07/2026

Most founders guess at their sales numbers. B2B sales coach Nimmity Zappert breaks down the 5 skills every founder needs for clarity on targets, pipeline, KPIs and forecasting, without extra systems or wasted time.

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