Where Marketing and Sales Meet
Marketing brings in leads and sales closes them? It's not that tidy. Here's how marketing and sales pass the baton across the customer journey, and where AI helps versus where you need to lead.

Marketing brings in leads and sales closes them? It's not that tidy. Here's how marketing and sales pass the baton across the customer journey, and where AI helps versus where you need to lead.

Do networking events make you nervous? You're not alone. And here's the good news: you're almost definitely overthinking it. Here are three shifts that will change how you show up.

Anyone who knows my work will know how much I go on about the power of using questions when selling. So, you’ll understand why I loved this latest podcast from Simon Sinek.

Most founders guess at their sales numbers. B2B sales coach Nimmity Zappert breaks down the 5 skills every founder needs for clarity on targets, pipeline, KPIs and forecasting, without extra systems or wasted time.