Authentic Selling B2B Sales Insights

Authentic Selling: How to Sell B2B …without the ‘ick’

Authentic Selling: How to Sell B2B …without the ‘ick’

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Published on: 23/01/2026

<p style="text-align: start; ; white-space:pre-wrap;" class="sqsrte-large" data-rte-preserve-empty="true"><strong><em>If you’ve recently started your own business and found yourself thinking “I didn’t sign up to be a salesperson” - you’re not alone.</em></strong></p><p style="text-align: start; ; white-space:pre-wrap;" class="sqsrte-large" data-rte-preserve-empty="true"><strong><em>Here’s the good news: good B2B selling doesn’t feel like that at all.</em></strong></p>

B2B Sales
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The Power of Connection: Business is about People, not Things

The Power of Connection: Business is about People, not Things

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Published on: 11/08/2025

<p style="text-align: center; ; white-space:pre-wrap;" data-rte-preserve-empty="true"><strong>We often hear about the importance of business relationships. But what do we mean by that, and why is it so important?</strong></p><p style="text-align: center; ; white-space:pre-wrap;" data-rte-preserve-empty="true"><strong>At its core, it comes down to this simple truth: <em>People want to work with people they know and trust.</em></strong></p><p class="ember-view reader-text-block__paragraph" style="text-align: center; ; white-space:pre-wrap;" data-rte-preserve-empty="true"><strong>So what does that trust look like in practice?</strong></p>

B2B Sales
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What is B2B Sales vs B2C Sales?

What is B2B Sales vs B2C Sales?

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Published on: 10/06/2025

<p style="white-space:pre-wrap;" data-rte-preserve-empty="true"><strong><em>If you’re stepping into the world of sales - or transitioning from selling to consumers to selling to businesses - understanding the difference between B2B sales and B2C sales is a great place to start. The shift requires a new approach, a new mindset, and some key strategies.</em></strong></p><p style="white-space:pre-wrap;" data-rte-preserve-empty="true"><strong><em>In this guide, we’ll break down what B2B sales actually means, how it differs from B2C, and why building genuine relationships through authenticity in sales is one of the most valuable skills you can develop.</em></strong></p>

B2B Sales
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What Molly’s Game tells us about Authenticity

What Molly’s Game tells us about Authenticity

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Published on: 07/10/2024

<p><a target="_blank" href="https://podcasts.apple.com/us/podcast/revisited-mollys-game-with-molly-bloom/id1515385282?i=1000671389913"><strong><em>Simon Sinek</em></strong></a><strong><em> re-released an interview he did with </em></strong><a target="_blank" href="https://podcasts.apple.com/us/podcast/revisited-mollys-game-with-molly-bloom/id1515385282?i=1000671389913"><strong><em>Molly Bloom</em></strong></a><strong><em> on his podcast this week. Relistening to it – I was struck by how clearly Molly’s story about how she successfully ran high-stakes poker games for the rich and famous illustrates the power of authenticity in business.</em></strong></p>

B2B Sales
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