We're all sick of AI Sales Slop in our inbox, so why send it to others? In this article, I break down how founders can use AI without losing the human connection that wins B2B deals.
A sales presentation is not about being a world-class presenter. It’s not about impressing people with your slides. It’s about giving your potential customer what they need to make a decision.
<p style="text-align: start; ; white-space:pre-wrap;" class="sqsrte-large" data-rte-preserve-empty="true"><strong><em>If you’ve recently started your own business and found yourself thinking “I didn’t sign up to be a salesperson” - you’re not alone.</em></strong></p><p style="text-align: start; ; white-space:pre-wrap;" class="sqsrte-large" data-rte-preserve-empty="true"><strong><em>Here’s the good news: good B2B selling doesn’t feel like that at all.</em></strong></p>
<p style="text-align: center; ; white-space:pre-wrap;" data-rte-preserve-empty="true"><strong>We often hear about the importance of business relationships. But what do we mean by that, and why is it so important?</strong></p><p style="text-align: center; ; white-space:pre-wrap;" data-rte-preserve-empty="true"><strong>At its core, it comes down to this simple truth: <em>People want to work with people they know and trust.</em></strong></p><p class="ember-view reader-text-block__paragraph" style="text-align: center; ; white-space:pre-wrap;" data-rte-preserve-empty="true"><strong>So what does that trust look like in practice?</strong></p>