Authentic Selling B2B Sales Insights

Get your time back. Then spend it on people.

Nimmity Zappert

Published on: 07/10/2026

Buyers are still human. Let AI take the busywork, so you can lean into what you do best: connecting with people.

B2B SalesB2B Sales coachfounderAImarketingSmall Business

Where Marketing and Sales Meet

Nimmity Zappert

Published on: 28/09/2026

Marketing brings in leads and sales closes them? It's not that tidy. Here's how marketing and sales pass the baton across the customer journey, and where AI helps versus where you need to lead.

B2B SalesB2B Sales coachfounderAImarketingmarketing vs sales