Register for our next webinar
Led by Nimmity Zappert, we provide practical B2B sales training for founders and early-stage businesses who want to grow without using pushy, awkward, or sleazy sales tactics.
Our free webinars give genuine, useful insights that you can implement in your business today, plus, they give you a taste of what you can expect if you choose to work with us.
DATE: Friday 17th July 2026
TIME: 11am to 12pm AEST
VENUE: Online via Zoom
COST: Free
Join me for a free 1-hour webinar where we break this down - simply and practically.
Friday 17th July 2026 | 11am - 12pm AEST
Selling B2B without AI Sales Slop
Getting outreach that reads like it was written by a robot? So is everyone else.
AI has made it easier than ever to pump out sales messages at scale. The problem is, everyone can see it. The generic LinkedIn message. The email that praises your “impressive background” without saying what’s actually impressive about it. The follow up that lands 30 seconds after you viewed a profile.
People can tell. And when they can tell, they switch off.
Because buyers are still human. They can spot fake from a mile away, and they still make decisions based on how a conversation makes them feel.
So if everyone else is leaning on AI to do their outreach for them, does that mean you should throw the tools out and do everything by hand?
Not exactly.
In this practical, no B.S. session, we will look at where AI genuinely helps your B2B sales, where it works against you, and how to keep the human connection that actually gets replies, meetings, and sales.
What you will learn:
Why AI slop outreach is killing response rates, and how to spot it in your own messages
Where AI genuinely helps your sales process, and where it should stay well away
How to use AI to work more effectively without losing the human connection that drives sales
Simple, practical ways to keep the human in your outreach
Who this is for:
Founders and business owners selling B2B solutions
You want to know where AI can genuinely help your sales process
You want your prospects and customers to feel like they are talking to a human, not a machine
If you want to sell like a human in a world full of AI slop, this is the webinar for you.
What you get from our free webinars
A simple & human approach to B2B sales
Our approach to business-to-business sales is simple and human. Selling isn’t about scripts, pressure, or “closing tricks”. It’s about understanding your customer, clearly communicating value, and helping people make good decisions for their business.
Get clarity, confidence & structure
We work with founders who want clarity, confidence, and structure in their B2B sales process — especially those who are new to selling, wearing too many hats, or feeling unsure about where to focus their efforts.
For ethical, authentic & grounded founders
To reset the stereotype of sales and show that successful B2B selling can be ethical, authentic, and grounded — delivered by people who do what they say they will, build real relationships, and create positive impact through their work.
Our goal is to help the good ones win
If the current dates don't work for you...
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Helping founders sell with confidence, integrity and impact.
Address:
All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling
ABN: 66651298841 | ACN: 651298841
We acknowledge the Traditional Owners of the land where we live and work, the Dharawal people. We pay our respect to Elders past and present.
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