B2B Sales 101
On Demand Mini Course
New to B2B Sales? Just want to understand how it all works?
We keep it simple.
If you have never sold to business before, B2B sales can seem a bit overwhelming and confusing.
This B2B Sales 101 is a simple, on-demand B2B Sales Course that assumes you know nothing. We start by explaining what all the terms mean, then take you through a simple sales process.
Each bite-sized lesson is short, sharp and to the point, with simple easy to action takeaways you can start using straightaway.
What you'll learn
This simple on-demand course gives you what you need to get started selling B2B.
1. An understanding of what happens in B2B Sales
2. A simple process to follow, so you know what to do at each step of the way
Part 1: Understanding B2B Sales
B2B Sales: Where do I start?
An overview of how B2B Sales works, and how to get started.
What is Sales?
Defining what we mean by ‘sales’.
Solving Customer’s Challenges
Sales as a Conversation
The Difference Between B2B & B2C Sales
Understanding the difference between B2B and B2C.
The five main characteristics of B2B Sales that differ from B2C.
Lingo: Understanding the Language
Explaining the terms used in B2B Sales and what they all mean.
What is a Sales Funnel?
Explaining what we mean by B2B Sales Funnel
Metrics: The 3 to 1 Rule
What metrics to use to know how many meetings to have, and how to benchmark your success.
The Difference between Sales & Marketing
A clear explanation of the difference between sales & marketing.
One to many vs One to One
The Magic of Questions
How to use questions as a key tool when you are selling.
Part 2: The Sales Process
1. Prospecting
What do we mean by Prospecting?
How do we do it?
2. Qualification
What we mean by Qualfication.
How to qualify to ensure you are not wasting time on the wrong conversations.
3. Discovery
What is the purpose of Discovery?
How to do discovery well with structure and purpose.
4. Presentation
The purpose of a sales presentation.
How to structure a good sales presentation.
5. Objection Handling
What do we mean by Objection Handling?
How to handle common Objections.
6. Proposal
How to use a proposal in a sales process.
How to structure a good proposal.
7. Agreement
How to negotiate agreements and agreement processes.
8. Signature
Gaining the signature.
This simple on-demand course gives you what you need to get started selling B2B.
Your Investment
Testimonials
What our clients say
Having never sold before, I did find the idea of selling to people quite scary. I think I'm not very good at putting myself out there.
I certainly come out of this course knowing more about how to sell B2B. It really enlightened me and helped me get a lot clearer on the process. The content and the group practices, where we discussed the challenges we faced in applying the principles and practices, were really useful. So, yes, I highly recommend this program if you want to get more confident and clear about how to sell B2B. It's really great.mation capabilities are incredible. We've saved countless hours and improved our customer engagement significantly.
I don't know where my business would be if I hadn't started looking at it through the lens taught to me in this course. The methodology has worked wonders!
Nimmity worked with me to get a sales pipeline developed for my business. She explained everything in ways I could pick up. I would highly recommend her.
This course was incredibly valuable in building my understanding of the sales process, and teaching me how to forecast my business. Would highly recommend to anyone new to selling!
If it wasn't for Nimmity's support I wouldn't be trading for five years into business.
Need to know more?
Frequently Asked Questions
Here are some frequently asked questions (FAQs) about the B2B Sales 101 On Demand Course
Who is this course designed for?
This course is for anyone who would like to learn how to sell to businesses. That may be someone who is new to B2B sales, someone who has just founded a business selling to businesses - or someone who is just curious to understand how it works!
What is the time commitment?
There is 3 hours of video content, broken down into 33 short lessons.
You can do the course at your own pace, there is no set schedule.
How long do I have access to the content?
You have access for 12 months.
Who is delivering the content in the videos?
Nimmity provides all the teaching and coaching throughout the course.
You can find out more about Nimmity here.
How much does it cost?
The program costs AUD$145.00, including GST.
How is information communicated through the course?
You are given access to an online login, where you can view all of the course material as soon as you enrol.
The course is delivered via short videos, with some explanatory text.
Will I need any special software?
No. The course is designed so that all of the tools are very simple to use and created in commonly used software (like Word and Excel), so that you do not need any software that you would not already be using in your business.
When do I get access to the material?
As soon as you enrol, you will have access to the material.
What do I do if I have questions?
You can contact Nimmity directly. You will get her contact details when you enrol.
Does this include a B2B sales process?
Yes - this will include a good overview of simple B2B Sales Process and what to do at each step.
What is the difference between this and the free webinars?
This B2B Sales Course takes you a step further than the webinars.
We’ll expand on the topics from the webinars in more detail.
Do you have questions? I'm here to help!
Want to talk it through?
Book a free 30-minute consultation with our founder and resident expert
Nimmity Zappert
Founder & B2B Sales Expert
"I work with founders to move from uncertainty to clarity, building repeatable, customer-focused sales approaches that feel natural, give them confidence, and deliver results."
Helping founders sell with confidence, integrity and impact.
Address:
All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling
ABN: 66651298841 | ACN: 651298841
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