B2B Sales Articles

5 Practical Ways to Use AI in Your B2B Sales

It’s easy to think AI is there to do the selling for us. But in B2B sales, AI is most powerful when it supports us to do what we do well: the selling itself. I share five practical ways I use AI in my... ...more

B2B Sales

October 21, 2026•5 min read

The Power of the 5-Minute Phone Call

In B2B Sales, sometimes the simplest things are the best. When a buyer has one quick question, a five-minute phone call is often the most helpful answer. Why it builds trust so quickly, how to make it... ...more

B2B Sales

October 14, 2026•5 min read

Get your time back. Then spend it on people.

Buyers are still human. Let AI take the busywork, so you can lean into what you do best: connecting with people. ...more

B2B Sales

October 07, 2026•4 min read

Where Marketing and Sales Meet

Marketing brings in leads and sales closes them? It's not that tidy. Here's how marketing and sales pass the baton across the customer journey, and where AI helps versus where you need to lead. ...more

B2B Sales

September 28, 2026•8 min read

Nervous About Networking? 3 Tips to Build Your Confidence

Do networking events make you nervous? You're not alone. And here's the good news: you're almost definitely overthinking it. Here are three shifts that will change how you show up. ...more

B2B Sales

August 14, 2026•3 min read

The Best Salespeople Aren't Talking. They're Listening.

Anyone who knows my work will know how much I go on about the power of using questions when selling. So, you’ll understand why I loved this latest podcast from Simon Sinek. ...more

B2B Sales

August 03, 2026•3 min read