Free Resources
Authentic Selling is passionate about helping founders achieve B2B sales success. As such, we have provided a range of free resources to get you started.
Click on any of the images below to go to that resource.
DOWNLOADS
READINESS CHECK
WEBINARS
ARTICLES
FAQs
Get you free introduction to selling B2B (business-to-business)!
Free Downloads
Here are some introductory B2B sales information downloads to help you get started in B2B sales.
Download #1
What is B2B Sales?
Yes, please send me the download!
Download #2
What is a B2B Sales Funnel?
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Download #3
The B2B Sales Process
B2B Sales Readiness Check
Find out how ready you are to embark on your B2B sales journey
Answer 18 simple questions to get a detailed report on your B2B sales readiness
We'll assess:
your experience
your knowledge
your skills
the tools you already have
and provide you wiht a clear set of actions to build your B2B sales effectiveness.
It'll take just 3 minutes - and it's free!
What our clients say
Having never sold before, I did find the idea of selling to people quite scary. I think I'm not very good at putting myself out there. So it was it was good to do a course that, as you say it was about “not sounding like a Sleazebag - or one of those douchy salespeople… it streamlined the process from the start of what happens in the sale… and the questions to ask to understand not only their problem… but also to work out if you were a good fit for them and if they were a good fit for you.
I certainly come out of this course knowing more about how to sell B2B. It really enlightened me and helped me get a lot clearer on the process. The content and the group practices, where we discussed the challenges we faced in applying the principles and practices, were really useful. So, yes, I highly recommend this program if you want to get more confident and clear about how to sell B2B. It's really great.
I don't know where my business would be if I hadn't started looking at it through the lens taught to me in this course. The methodology has worked wonders!
Nimmity worked with me to get a sales pipeline developed for my business. She explained everything in ways I could pick up. I would highly recommend her.
This course was incredibly valuable in building my understanding of the sales process, and teaching me how to forecast my business. Would highly recommend to anyone new to selling!
If it wasn't for Nimmity's support I wouldn't be trading for five years into business.
WANT to know more?
Frequently Asked Questions
Here are some frequently asked questions (FAQs) about B2B Sales
What does B2B mean?
B2B stands for Business to Business. It means any interaction, usually a sale of some kind, that happens between a business and another business. For example, a software business selling their product to another business.
This free download gets you started with understanding the basics of B2B sales.
What does B2C mean?
B2C stands for Business to Consumer. If you are a business selling candles to individual customers online (not other businesses), you are B2C. This is also sometimes called D2C – Direct to Consumer.
What is a Sales Cycle?
A sales cycle is the length of time it takes to close a deal. Some people measure this from the first contact, others start measuring it once the deal is qualified.
You can find out more about this in our free download: Lingo & Metrics
What is Qualification in sales?
Qualifying a deal is how you confirm that you want to work with that customer. This is done by asking questions early in the sales cycle so you don’t waste time working on an opportunity that will never, or should never, close. You want to qualify for budget – that is check that they have enough money for what you are selling. You also want to qualify that you are speaking with the right person. Depending on your product, you may have other qualifying factors, for example, technical requirements.
In our B2B sales courses, we teach you how to qualify your opportunities and help you build your qualification questions.
This free download on the sales process will help you to get started.
What is a Discovery call?
In a sales context, a discovery call should be when you meet with your prospective customer to find out all the things you need to know, so that you can suggest a really great solution.
This means that you need to understand their challenges really well. So discovery is when we ask a lot of questions.
This free download on the sales process will help you get started.
In our B2B sales courses, we help you build a script for your discovery calls, so you know what questions to ask.
What is a Lead?
A lead is someone who shows interest in what you do. They are someone that you hope to connect with further, and develop a qualified opportunity with them and their business.
For example, if you are at a networking event and you meet someone who is interested in what you do, they are a lead.
This free download about the sales process will help you get started.
In our B2B Sales Courses, we explain how to find leads through direct outreach, including networking.
What is an Opportunity?
In a B2B sales context, we usually call something an opportunity when we have qualified them. That means, we have asked the right questions to check that we want to sell to them.This includes checking that they have the money for what we sell and that you are speaking with the right person.
You will often hear people refer to 'qualified opportunities' to make the status of the opportunity clear.
This free download on the sales process will help you get started.
In our B2B sales courses, we coach you on how to qualify opportunities.
What should I include in a sales presentation?
Your B2B sales presentation should focus on your customer's challenges and how you will solve them.
This article provides more detail on how to structure a B2B sales presentation.
In our B2B sales courses, we coach you on how to structure a successful sales presentation and help you build the tools you need to succeed.
Still not sure? I'm here to help!
Want to talk it through?
Book a free 30-minute consultation with our founder and resident expert
Nimmity Zappert
Founder & B2B Sales Expert
"I work with founders to move from uncertainty to clarity, building repeatable, customer-focused sales approaches that feel natural, give them confidence, and deliver results."
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