Led by Nimmity Zappert, we provide practical B2B sales training for founders and early-stage businesses who want to grow without using pushy, awkward, or sleazy sales tactics.
Our free webinars give genuine, useful insights that you can implement in your business today, plus, they give you a taste of what you can expect if you choose to work with us.

Our approach to business-to-business sales is simple and human. Selling isn’t about scripts, pressure, or “closing tricks”. It’s about understanding your customer, clearly communicating value, and helping people make good decisions for their business.

We work with founders who want clarity, confidence, and structure in their B2B sales process — especially those who are new to selling, wearing too many hats, or feeling unsure about where to focus their efforts.

To reset the stereotype of sales and show that successful B2B selling can be ethical, authentic, and grounded — delivered by people who do what they say they will, build real relationships, and create positive impact through their work.
Our goal is to help the good ones win
Learn more & register for our next webinar below.

DATE: Friday 18th Sep 2026
TIME: 11am to 12pm AEST
VENUE: Online via Zoom
COST: Free
Join me for a free 1-hour webinar where we break this down - simply and practically.
Friday 18th Sep 2026 | 11am - 12pm AEST
You want to scale your B2B sales. But building it all yourself can be slow, expensive, and hard to sustain.
The right partnerships can change that.
With AI reshaping how buyers research, get referred, and decide who to trust, the game around partnerships is shifting too.
Instead of doing all the heavy lifting alone, you can work with partners who already have access to your ideal customers, bring credibility to your offer, and help you grow faster than you could on your own.
AI can help you find more potential partners, do your research faster, and stay visible in more places at once.
What it can't do is build the trust that makes a partnership actually work.
What you will learn:
The different types of B2B partnerships and how to choose the right model for your business
How to identify and approach partners who can help you reach the right customers
How to structure partnerships so they are simple, effective, and commercially aligned
Where AI can genuinely support your partner approach, and where it still needs a human at the centre
How to activate and manage partners so they consistently contribute to sales growth
Who this is for:
Founders and early stage business owners who want to scale B2B sales
Founders looking to build or improve a partner or channel sales approach
Founders who don't want all their eggs in one basket, direct sales, AI, or any other single approach
Founders focused on sustainable growth through partnerships, not just one off opportunities
In this practical, no B.S. session, we'll break down how to build a partner approach that drives real B2B sales growth, as we work in a world shaped by AI.
WHAT PEOPLE SAY
Simply fill in this expression of interest form and we'll keep you up-to-date on upcoming webinars.
All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling
ABN: 66651298841 | ACN: 651298841
We acknowledge the Traditional Owners of the land where we live and work, the Dharawal people. We pay our respect to Elders past and present.
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