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Led by Nimmity Zappert, we provide practical B2B sales training for founders and early-stage businesses who want to grow without using pushy, awkward, or sleazy sales tactics.

Our free webinars give genuine, useful insights that you can implement in your business today, plus, they give you a taste of what you can expect if you choose to work with us.

Webinar | Top 5 Mistakes Founders Make with B2B Sales
  • DATE: Friday 21st Aug 2026

  • TIME: 11am to 12pm AEST

  • VENUE: Online via Zoom

  • COST: Free

Join me for a free 1-hour webinar where we break this down - simply and practically.

We'll only phone you if we are unable to contact you via email.

Friday 21st Aug 2026 | 11am - 12pm AEST

Top 5 Mistakes Founders Make with B2B Sales

You’ve built something valuable. You know it can help your customers.

But when it comes to selling B2B, things can feel unclear, inconsistent… or just harder than expected.

For many founders, it is not a lack of effort. It is a few common missteps that quietly slow everything down.

Too many conversations that go nowhere.

Plenty of interest, but not much progress.

A calendar full of activity, but not many outcomes.

The good news is these mistakes are predictable and fixable.

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Join us for this 1 hour free webinar where we break down the top 5 mistakes founders make when selling B2B, and what to do instead so you can build momentum with confidence.

What you will learn:

  • The 5 most common B2B sales mistakes founders make, and why they happen

  • How to avoid wasting time on the wrong opportunities through better qualification

  • Simple, practical ways to move conversations forward without being pushy

  • How to build consistent sales activity that leads to real progress and results

Who this is for:

  • Early stage founders who are new to B2B sales

  • Founders who are having conversations, but not seeing consistent outcomes

  • Technical or product focused founders who want a clearer sales approach

  • Anyone who wants to sell in a way that feels natural, structured and effective

Walk away with a clearer understanding of what might be holding you back, and practical steps you can start using straight away.

What you get from our free webinars

A simple & human approach to B2B sales

A simple & human approach to B2B sales

Our approach to business-to-business sales is simple and human. Selling isn’t about scripts, pressure, or “closing tricks”. It’s about understanding your customer, clearly communicating value, and helping people make good decisions for their business.

Get clarity, confidence & structure

Get clarity, confidence & structure

We work with founders who want clarity, confidence, and structure in their B2B sales process — especially those who are new to selling, wearing too many hats, or feeling unsure about where to focus their efforts.

For ethical, authentic & grounded founders

For ethical, authentic & grounded founders

To reset the stereotype of sales and show that successful B2B selling can be ethical, authentic, and grounded — delivered by people who do what they say they will, build real relationships, and create positive impact through their work.

Our goal is to help the good ones win

If the current dates don't work for you...

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Helping founders sell with confidence, integrity and impact.

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All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling

ABN: 66651298841 | ACN: 651298841

We acknowledge the Traditional Owners of the land where we live and work, the Dharawal people. We pay our respect to Elders past and present.

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