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Led by Nimmity Zappert, we provide practical B2B sales training for founders and early-stage businesses who want to grow without using pushy, awkward, or sleazy sales tactics.
Our free webinars give genuine, useful insights that you can implement in your business today, plus, they give you a taste of what you can expect if you choose to work with us.
This event is part of Spark Festival 2026!
DATE: Friday 25th Sep 2026
TIME: 11am to 12pm AEST
VENUE: Online via Zoom
COST: Free
Join me for a free 1-hour webinar where we break this down - simply and practically.
Friday 25th Sep 2026 | 11am - 12pm AEST
Humaning is your Moat
B2B Sales in the Age of AI
As AI becomes part of everyday business, there's one thing it still can't do. Be human. That's your moat.
Businesses aren't made up of things. They're made up of people. The humans inside them decide, build trust, and choose who to buy from. Your connections with them are your biggest strength, the one thing AI can't replicate.
As AI takes over the mechanical parts of selling, the founders who stand out will be the ones who stay genuinely, unmistakably human.
Behind every deal is still a human being, deciding who to trust. AI can influence that decision, but the big decisions will still be made by humans. Leaning into being human is the one advantage AI can't touch.
What you will learn:
Why being human is your biggest competitive advantage
How to build real human connections AI can't replicate
Why the businesses that win will lean into relationships, not away from them
Practical ways to turn your human skills into your moat
Who this is for:
Founders and business owners selling into other businesses
People who want a business that can't be copied or automated away
Founders who want AI to support their sales, not replace the relationships that drive it
Anyone who wants to sell without losing what makes them, them
In this practical session, we'll break down how to lean into being human alongside your AI tools, so the connection that actually drives B2B sales never gets lost.
What you get from our free webinars
A simple & human approach to B2B sales
Our approach to business-to-business sales is simple and human. Selling isn’t about scripts, pressure, or “closing tricks”. It’s about understanding your customer, clearly communicating value, and helping people make good decisions for their business.
Get clarity, confidence & structure
We work with founders who want clarity, confidence, and structure in their B2B sales process — especially those who are new to selling, wearing too many hats, or feeling unsure about where to focus their efforts.
For ethical, authentic & grounded founders
To reset the stereotype of sales and show that successful B2B selling can be ethical, authentic, and grounded — delivered by people who do what they say they will, build real relationships, and create positive impact through their work.
Our goal is to help the good ones win
If the current dates don't work for you...
Simply fill in this expression of interest form and we'll keep you up-to-date on upcoming webinars.
Helping founders sell with confidence, integrity and impact.
Address:
All of the Good Things Pty Ltd. Registered Business Name
Authentic Selling
ABN: 66651298841 | ACN: 651298841
We acknowledge the Traditional Owners of the land where we live and work, the Dharawal people. We pay our respect to Elders past and present.
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